Accessibility is key and we are active in all sales channels and cover the full Nordic region. On-trade, Off-trade, Duty Free Travel Retail, and border trade. We also sell to consumers directly through our partner REKOM – the biggest nightlife operator in the region.

With the continuous stream of consumer fair roadshows, trade educations, training sessions with shop managers and social media engagement, we have one of the biggest followings in the region. We optimise every possible scenario to ensure that those who come in contact with our brands experience an emotional connection with them.

Creating rotation when distribution and advocacy is one of our strengths. Brand activations in key outlets, on-going sales campaigns, and competitions, as well as keeping an ear to the ground in the industry – this is where we really shine.

We pride ourselves in our vast distribution network and on our ability to track the consumer throughout the entire region. We seek out strategic opportunities and locations to educate and tell stories about our brands and we make sure that we activate at all distribution points. This strategy has proven fruitful. We have experienced over 50% growth, annually, since day one, and have earned the position of leading spirits company in the Nordics through innovation and creative executions.